Business directory listings are fundamental to any successful SEO campaign. Adding your information to these listings is especially important for small businesses that want to be found online.
Think of directory listings as any place on the internet that mentions your name, address and phone number (“NAP”). These mentions of your business information are referred to as “citations.”
However, it’s important to clarify the different types of citations: structured vs. unstructured. An unstructured citation is any mention of your business on websites that don’t serve as listing directories (i.e. social media, blogs, etc.).
Structured citations are mentions of your NAP…